NBA 2K has evolved from simply another product
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While it's definitely a surprise that 2K released a cover like this in particular late in the launch, the overall trend of the game implied that this might happen one day NBA 2K23 MT. Even with that being said it wasn't the brainchild of 2K, but J. Cole's. "Three and a half " years ago when he shot on one of the breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be in MyCareer and assist in thinking about the ideation around that,"
Ronnie 2K tells Complex. "I was part of our team in bringing this concept to life but it was extremely fitting to work with his. When we put out that tease, everybody thought it was going to become another NBA player...it allows us to be a part of the world of culture, fashion, and music in and 2K is seated at the table right now."
NBA 2K has evolved from simply another product that is hyped in the gaming world. It's now a defining moment in the world of culture and the combination of music, pop culture clothing, sneakers, and of course, basketball has brought the game to levels that is unmatched by any other sport. With its most recent edition, NBA 2K23, the game made history when it announced J. Cole as the first rapper ever to be featured on the cover of NBA 2K with the Dreamer Edition. Although it's no surprise that 2K had a cover of this at such a late stage in its release, the overall trend of the game may have suggested that this would happen one day. Even with that being said this wasn't really 2K's idea. It was J. Cole's.
"Three and a Half Years" when he dunked within one of the breaks during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be in MyCareer and help think about the possibility of that"" Ronnie 2K tells Complex. "I collaborated with the team to bring this to the forefront, and it was appropriate to work with Ronnie 2K. When we launched the teaser, everyone thought it would have another basketball player...it lets us to stay in the latest fashions, music, and culture that 2K can sit at the table now."
This J. Cole cover is one of the four covers featured in the new edition of 2K with the others featuring Michael Jordan, Devin Booker and a duo featuring Sue Bird and Diana Taurasi. NBA 2K23 discussion has been going viral on social media recently, with NBA ratings dropping this week. Kevin Durant even took at an amusing remark following two-year rating released Buy NBA 2K MT. On the week of the game's releasewe spoke with Ronnie Singh aka Ronnie 2K on the choice to put MJ on the cover of the game instead of LeBron and also on the reason Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and more.