Highlight The Selling Point Of Aluminum Mascara Container Itsel

• Posted by jin yii 9 August 2020 - Filed in Entertainment - #Aluminum Mascara Container  - 86 views

   

  The positioning of Aluminum Mascara Container is not accurate, even if the brand is big, consumers will not buy it, so product positioning is also very important. Product positioning can highlight the characteristics, performance, advantages, uses, efficacy and grades of the product, which is the selling point of the product itself. There are many kinds of aluminum mascara containers, each of which has its own unique features, so when designing the packaging of aluminum mascara containers, we should consider from many aspects.

  1. product feature positioning: there must be differences between similar products when compared with each other, so take this difference as a feature. Some products are unclear in design expression and difficult for consumers to identify, so consumers have no patience to carefully select products in this fast-paced life, so only those products with clear packaging design expression are easy to sell.

  2. Product function positioning: It means clearly telling consumers the efficacy and function of the product, so that consumers can buy it easily.

  3. Location of product producing areas: Different producing areas have different product quality. Some producing areas produce high-quality products, so it is generally necessary to highlight the characteristics of producing areas, because producing areas are the guarantee of quality. This method can only be used if it is a product produced in a well-known place, and local characteristics should be highlighted.

  4. Product grade positioning: According to the functional characteristics of the products and the different target audiences, each product has different grades, so the packaging design of the products is also different accordingly. For example, there are obvious differences between the packaging design of daily necessities and the packaging design of gifts, and there are differences in grades between daily necessities and gifts. Therefore, we should carefully analyze and study the relationship between product performance characteristics and grades in design, so as to design a design with consistent product grades and packaging grades, so as to be consistent with each other.

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