Emotional empowerment of cosmetic design

• Posted by jin yii 2 February 2021 - Filed in Other - #lipstick tube  - 35 views

   

  Establishing an emotional bond with consumption is especially important in today's cosmetic design market competition. Lipstick Tube, eyeliner tube and other cosmetic packaging have become the key to attracting consumers.

  Consumers tend to buy products that have an "attitude", a sense of identity, a fit of ideas, and an emotional resonance with themselves. Packaging has become an important carrier for enhancing brand tone and conveying brand emotions, which is especially obvious among young consumers.

  Taking beauty packaging as a carrier and injecting emotional temperature has become an important step for cosmetic brands to breakthrough. Consumers who are pursuing "little luck" or "little luxury" are gradually increasing. Beauty brands should no longer stop at satisfying consumers' functional needs. They also understand consumers' language and use packaging as a carrier. Communicate with them to arouse emotional resonance and enhance identity.

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