It's also been a potent marketing tool to sell the product that is professional soccer.
It was 2003 when Madden NFL 24 Films came across the perfect partner, when the league created its own Mut 24 coins 24-hour cable channel, the Madden NFL 24 Network. The network's audience grew up from 12 million households to 72 millions homes in 2013. It was the cable channel's expansion that was the reason for the 2009 lawsuit.
"The use and value for Madden NFL 24 Films has just increased," Dryer said. "It's an amazing prize for the players."
Revenue from Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's national revenue stream . The revenue is divided between teams, as well as shared among players who are bound by the collective bargaining agreement.
"The Madden NFL 24 creates the library of films needed to market their products," he said. "Within this model, there are thousands of players who have rights to their own."
Dryer would not speculate on the worth of Madden NFL 24 Films and how much money it earned. The ever-growing popularity, and the profits for the team and the league suggest Dryer that the photos of former players' likenesses are worth more than they currently receive (which is nothing less than what they would be able to receive from an agreement proposed by the league this year.
The Madden NFL 24 proposed a settlement in the spring of 2013. The settlement would put $50 million, minus an estimated $8 million in legal fees and taxes, into a fund to support retired players. The settlement money would be paid out over eight years . The money is intended to be given to charitable organizations that provide support to initiatives for retired players. The fund would also establish an agency to issue licenses for retired players. This would ideally, create additional revenue for the fund.
What works is getting money directly to former players-Dryer
Many prominent former players have spoken out in favor of the settlement among them is Hall cheap madden 24 coins of Fame running back Jim Brown.